Our parents guided us through hardships (as did their parents) and shaped who we are today. Those lessons show up everywhere — how we treat people, how we work, and how we fish.
For us, the good stuff has always been simple: a fresh fish fry with friends, a sunset on a watery horizon, a bonfire on the beach, and setting our hooks into dreams one at a time.
Growing up in a fishing family, we were always taking the mass-produced baits of the time and transforming them into what we believed they should have been from the start.
We cross-bred popular shapes and styles to build fish-catching machines. Sure — plenty failed. But the successes surprised us more than we ever expected. That’s where the bait-making journey began.
The early baits were for us and a few friends… until the inspiration to share the passion finally blossomed.
Over time we acquired the tools and equipment to refine our own bait profiles and processes. What started as experimentation slowly turned into something repeatable — and eventually into the baits we build today.
The passion expanded tenfold. Every run taught us something new about action, feel, and durability. Today, we focus on small-batch soft plastics and a variety of other hand-made lures, built the way we like to fish them — and built to be fished hard.
Send us a photo of your catch and we’ll feature it. This tackle box is better when it’s shared.
Just a handful of snapshots that feel like home — the kind of stuff that makes you grin even before the first cast.
