Shop by profile

Bait profiles describe how a lure behaves in the water — not just what it looks like. Instead of starting with species or techniques, this view helps you choose baits based on movement, posture, and the signals fish actually respond to.

Think this way
How the bait moves and falls.
Why it works
Fish react to profiles they recognize.
Best for
Solving tough or pressured bites.
Confidence move
Change profile before changing spots.
Profile-first thinking: When conditions change, profiles adapt faster than techniques.

Browse profiles

Movement-based categories
▾ Click to open
Bottom forage

Craws

Defensive posture and bottom presence for bass and multi-species fishing.

Appendage action

Creatures

Extra movement when craws feel too predictable.

Hybrid profile

Tubes

Solid body plus breathing skirt for glide and finesse bites.

Constant motion

Grubs

Steady tail action across species and seasons.

Reaction & vibration

Paddle tails

Water displacement and thump for covering water.

Open-water forage

Shad & Minnows

Clean tracking profiles for suspended and chasing fish.

Neutral fall

Stick baits

Subtle posture and fall-rate driven bites.

Bottom glide

Gobies

Rock-hugging profiles for smallmouth and clear water.

Instinct triggers

Frogs & Lizards

Territorial and shallow-water reaction profiles.

Tuning tools

Trailers

Adjust lift, vibration, and balance on moving baits.

Neutral bottom

Worms

Classic shapes for slow, deliberate presentations.

Outliers

Odds & Ends

Unique profiles that break patterns and solve tough days.

How to use this: Start with profile, then fine-tune size, color, and rig.
Built for: Anglers who want fewer guesses and better decisions.